Effective Email Engagement for Nonprofits

The definitive guide to better nonprofit email marketing

This guide covers everything you need to effectively engage your donors, potential donors, volunteers and sponsors. From list building to engaging content and industry tools, sharing your mission has never been easier.

  • Reaching out to your audience and growing your email list.
  • Frequency and length of email communications.
  • Messaging, subject lines, and email content.
  • Inspiring action.
  • Tools for gauging effectiveness.
  • Creating and implementing a top-level strategy to maximize effectiveness—and by extension, making your time go farther.
  • Using for-profit business tools to manage and maintain your organization’s email reputation.

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